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Grew up in Istanbul and Boston. Swiss army knife, audio whore, music producer, technology ninja, knowledge worker, web weaver, pro evo soccer supasta, footy junkie, bumbling photographer, food lover, lotus eater, car nut, serial reader...

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Best Buy's New Logo Goes for That Classy Look [Best Buy]

October 28, 2008 03:10

Best Buy's new test logo is more subdued—classier even—than the old honkin' yellow tag, which I appreciate, but I think the new font looks weird and uncertain, like it can't quite decide what it wants to be when it grows up. I wonder if it will psychologically condition people to spend more since it's so much less tacky than the old logo. [Under Consideration via Consumerist]

Via: http://feeds.gawker.com/~r/gizmodo/full/~3/434183303/best-buys-new-logo-goes-for-that-classy-look